Case Study: Aberdeen boosts social engagement and scales content production with Contently Analytics

How Aberdeen Makes Smart Financial Content Accessible

Aberdeen Asset Management launched its thought-leadership blog, Thinking Aloud, to boost social engagement with its target audience. To prove ROI and scale content, the UK financial firm needed a platform to manage workflow and approvals, measure audience engagement, and distribute stories effectively.

Aberdeen adopted Contently’s technology and Analytics to handle ideation, production, and approval processes while tracking engagement and attention. As a result, the team now publishes 60–90 stories per month and can turn around articles in under five days, improving both output and measurable audience impact.

Aberdeen

James Whiteman

Head of Investment Communication