Case Study: AARP Media Sales taps a $2.4T 50+ market and boosts native-ad engagement with Contently

How AARP Media Sales Taps a Trillion-Dollar Market

AARP Media Sales, leveraging AARP’s massive audience (27 million readers and a 50+ population with $2.4 trillion in combined income), launched BrandAmp to help brands reach the under-targeted over-50 market while keeping native advertising separate from its editorial arm. The challenge was finding an external content partner that could produce high-quality, audience-first storytelling and manage creative logistics at scale.

AARP partnered with Contently for its editorial platform, freelancer network, and production services to produce an Avis native campaign—a U.S. road-trip photo poll that drove 17,600 votes in two weeks and a Pacific Coast Highway video series of short, engaging clips. The campaign delivered strong engagement, brand lift and awareness among a highly influential audience, validating BrandAmp as a go-to studio for advertisers targeting the 50+ market.

AARP Media Sales

Deborah Sprague

Associate Director of Content and Project Management