Case Study: Recruitment SaaS Company achieves 574% audience growth in six months with Contently

How a Recruitment SaaS Company Used Contently to Grow Its Audience 574% in Six Months

A recruitment SaaS company needed to expand its content marketing to drive awareness and shift the industry conversation by asserting leadership in recruitment technology. Their challenge was to create a distinctive, authoritative—and enjoyable—brand voice and build a media-style content program that customers would care about.

They partnered with Contently to develop strategy, scale with its network of expert freelancers, and hire a Contently managing editor to oversee pitches, advise writers, and maintain brand voice. In six months the program grew audience size by 574%, boosted attention time 10x, and saw 85% of readers spend more than 15 seconds per page.