Case Study: Real Estate Platform achieves 4,000% increase in blog traffic with Contently

How a Real Estate Platform Increased Blog Trac By 4,000% With Original Content

Contently worked with a national real estate platform whose blog was attracting only about 400 views per month and needed to increase organic traffic by reaching targeted local personas without using paid promotion. The challenge was to create consistent, localized original content that would resonate across the brand’s top markets.

Using Contently’s vetted national talent network and talent managers, the brand produced 270+ localized articles for niche audiences with 20+ expert contributors, focusing on smart distribution rather than paid amplification. Within seven months the program drove a 4,000% increase in website traffic, helping the company hit its top-city targets and significantly expand its organic reach.