Case Study: a real estate platform deepens engagement with Contently

How a Real Estate Platform Deepened Engagement Across 3 Key Metrics

a real estate company aimed to deepen engagement with its audience of 1.5 million monthly unique visitors. They partnered with Contently to access its talent network of creative professionals and strategy team to test if new content could outperform their older, top-ranking stories.

The solution involved a test comparing the performance of the company's existing content against new stories from Contently's network, measured by social actions, readership, and attention time. The results from Contently’s content showed a 66% higher share rate, a 14% increase in readership, and a 10% increase in story finish rates, successfully deepening audience engagement.