Case Study: Leading PR Firm achieves content marketing at scale for F500 clients with Contently

How A Leading PR Firm Uses Contently to Provide F500 Clients Content Marketing at Scale

A leading global PR firm launched a new channel to help brands operate as publishers but faced the challenge of building a large-scale editorial workforce and deploying robust content tools. To serve enterprise clients, the team needed access to top-tier freelance talent and an efficient platform to manage editorial calendars, payments, curation, and analytics.

The firm implemented Contently’s platform and tapped its network of 100,000+ freelancers to assemble industry-specific contributors and manage operations in-house. As a result, Contently powered 8% of the firm’s client programs, engaged 100+ freelancers, and enabled the publication of 1,100 articles in 12 months.