Case Study: Global Finance Company achieves $1.2M in marketing cost savings with Contently

How a Global Finance Company Saved Over $1 Million in Marketing Costs

A multinational finance and insurance company recognized that its 125‑year‑old brand needed to shift from brochure‑based marketing to digital content as roughly 70% of the buyer journey moved online. Marketing was decentralized: teams were under pressure to produce sales‑focused pieces, lacked resources, and couldn’t easily find or reuse existing assets.

The company implemented Contently’s platform and Stories library to centralize content, repurpose articles for local audiences, support internal comms and sales enablement, and track usage to measure cost avoidance. Within six months the program saved about $1.2 million, improved cross‑department collaboration, streamlined production, and proved content ROI.