Case Study: PYT (global assurance, tax and advisory company) achieves 4,000 new leads and 250% conversion lift with Contently Document Analytics

How a Global Assurance, Tax, and Advisory Services Company Drove 4,000 New Leads by Ramping Up Its System for Downloadable Content

PYT, a global assurance, tax, and advisory services company, needed a better way to capture basic prospect information (name, email, occupation) and understand which downloadable materials readers were engaging with so it could measure ROI and optimize campaigns across channels.

Using Contently Document Analytics, PYT converted more than 50 PDFs into online, page-tracked content within 30 days, enabling lead capture and granular engagement measurement. The switch generated 4,000 new leads, a 250% increase in conversion rate and a 25% boost in social engagement, and improved the efficiency of its LinkedIn campaigns.

PYT