Case Study: Cox Communications (CoxHub) achieves a 4x increase in audience engagement with Contently

How a Division of Cox Communications Quadrupled Audience Engagement in One Year

Cox Communications’ Northeastern division, CoxHub, needed to turn passive readers into dedicated consumers of local sports, news and entertainment and drive new pay‑per‑view and subscription customers. In 2013–2014 the team lacked an editorial infrastructure and experience producing high‑quality, multimedia feature content.

Partnering with Contently gave CoxHub a content platform, access to experienced contributors, and analytics/distribution tools. The team streamlined production and published 1,200 stories in 2014 (2x year‑over‑year), reduced CPC, and delivered a 4x increase in audience engagement, a 75% rise in landing‑page submissions, and a 50% improvement in premium‑event conversions.

Cox

John Parris

Director of Field and Channel Marketing