Case Study: Recruitment SaaS company Gild achieves 574% audience growth in six months with Contently

Gild - Customer Case Study

Gild, a recruitment SaaS company, set out to change how people think about hiring but faced the challenge of scaling content production and establishing an authoritative, enjoyable brand voice with a small internal team. The goal was to create a media-quality content program that would shift the conversation around recruitment technology and position Gild as a thought leader.

In September 2015 Gild partnered with Contently, tapping its network of freelance writers and a dedicated brand editor to manage an editorial calendar, enforce voice, and expand distribution. Over six months the program drove major growth: audience size rose 574%, total attention time increased 995%, and engagement climbed to over 85% (a 14% uplift), helping Gild achieve the thought-leadership presence it sought.

Gild

Robert Carroll

SVP of Marketing