Case Study: Coast Capital Savings scales financial literacy content and boosts engagement with Contently

Coast Capital scales from 20 to 400+ assets with Contently

Coast Capital, a Canadian financial cooperative, needed to rapidly build a financial literacy resource for its 600,000 members during the pandemic. With only a handful of articles, they lacked the internal capacity to produce the volume of accurate, trustworthy content required. Jill Canty, Senior Manager of Content Marketing, turned to the Contently platform and its network of vetted freelance creatives to scale production reliably.

By partnering with Contently and utilizing their managed editorial services and talent network, Coast Capital massively expanded its content library. The solution enabled them to increase production from 20 to over 400 assets in two years, with 80% contributed by Contently writers. This resulted in exceptional audience engagement, with average article read times of 7 to 15 minutes, improved SEO rankings including Featured Snippets, and established the credit union as a financial thought leader.

Coast Capital Savings