Case Study: Capital One scales Spark Business IQ content production and boosts engagement with Contently

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Capital One’s Spark Business IQ is a content hub that provides tools and editorial guidance for small business owners nationwide. To keep the site high-quality and effective, the team needed more skilled content creators and better analytics to optimize pieces for reader engagement and social reach.

Capital One brought freelance finance journalists from Contently onto its editorial team and used Contently’s analytics to track metrics like attention time and social engagement. The result: a scaled editorial output of 25+ stories a month across blogs, videos, and infographics, with creation, management, and compliance consolidated on a single platform and content performance continuously optimized.

Capital One