Case Study: Alpha School boosts AI search visibility with Contently

Alpha School boosts LLM visibility to 55% in 4 weeks with Contently

Alpha School, a leading online K-12 education provider, faced a challenge as parents increasingly used AI assistants like ChatGPT for educational advice. The school was rarely appearing in AI-generated answers, which threatened their enrollment and brand authority. They partnered with Contently to address this lack of visibility through LLMO (Large Language Model Optimization) strategies.

Contently implemented a solution that included identifying key parent questions, developing AI-aligned content frameworks, and deploying schema markup. The results were achieved rapidly, with Alpha School boosting its LLM brand visibility from 3% to 55% within four weeks. They secured the #1 position for target questions in ChatGPT and Perplexity and saw a 23% increase in referral traffic from AI platforms.

Alpha School