Case Study: Project Phoenix, Greening Australia boosts stakeholder engagement with contentgroup's digital communications

Project Phoenix boosts engagement across 12 newsletters with contentgroup

The customer, Project Phoenix from Greening Australia, faced the challenge of engaging and building support among stakeholders in the Australian native seed sector during a critical strategy development phase. They required strategic communications to ensure the project was understood and to lay the groundwork for future buy-in, turning to vendor contentgroup for digital communications services.

contentgroup implemented a solution centered on a series of fortnightly email newsletters designed in Mailchimp. These included original short-form videos, infographics, and curated sector content to regularly inform and engage stakeholders. This strategic approach resulted in increased audience engagement over the campaign's duration, successfully building the momentum needed for the strategy's long-term implementation.

Project Phoenix, Greening Australia