Case Study: Geoscience Australia strengthens stakeholder engagement with contentgroup's communication strategy

Geoscience Australia builds stakeholder strategy with Contentgroup’s 16 interviews and $125M EFTF expansion

Geoscience Australia needed to establish clarity around stakeholder needs and devise a clear communication strategy for its extended Exploring for the Future program. To address this challenge, they engaged Contentgroup to produce a comprehensive Communication Strategy.

Contentgroup began its solution by conducting stakeholder interviews and internal workshops to map key relationships and define communication objectives. The vendor then crafted a detailed Communication and Stakeholder Engagement Strategy, which included recommendations for messaging, channels, and governance. This was followed by a targeted Communication Plan to promote the program's Data Portal. The result was a highly valuable strategy that allowed Geoscience Australia to effectively target and tailor its communications approach.

Geoscience Australia