Case Study: Department of Foreign Affairs and Trade strengthens Pacific engagement with contentgroup

Department of Foreign Affairs and Trade delivers 70+ content assets with Contentgroup

The Department of Foreign Affairs and Trade (DFAT) required a strategic communications and stakeholder engagement approach to effectively tell the story of Australia’s business-to-business relationship with the Pacific. Their challenge was to raise awareness of the Pacific Agreement on Closer Economic Relations Plus (PACER Plus) and Australia's contributions, necessitating the delivery of a wide range of visually engaging content assets. DFAT engaged contentgroup for its strategic communications, graphic design, and production services.

contentgroup implemented a flexible partnership, beginning with a strategic discovery workshop to analyze DFAT's communications framework, which led to a Strategic Engagement Plan. Tactically, the vendor delivered over 70 high-quality content assets, including brochures, social media content, PowerPoint templates, and video support. This solution provided crucial surge capacity for DFAT, with contentgroup delivering assets on short deadlines. The results included successful cross-departmental content collaboration and third-party distribution from organizations like Austrade and UNCTAD, significantly enhancing the reach and impact of DFAT's messaging about its economic work in the Pacific.

Department of Foreign Affairs and Trade