Case Study: Department of Education, Skills and Employment strengthens national education communication with contentgroup

Department of Education, Skills and Employment advances online assessment discovery phase with contentgroup in 2019

The Australian Government Department of Education, Skills and Employment commissioned contentgroup to develop a comprehensive communication and engagement strategy. The challenge was to support the discovery phase of its Online Formative Assessment Initiative, which required binding the work of three separate education agencies into a single, cohesive program and establishing trust with teachers and school leaders.

contentgroup delivered a strategy that included an implementation plan, a measurement framework, and multimedia products. The solution successfully supported the project team in progressing the initiative to its next alpha phase, built trust between the agencies, and provided effective media monitoring and protocols. A client testimonial highlighted that contentgroup played an important role in building trust and provided excellent support.

Department of Education, Skills and Employment