Case Study: Capability Acquisition and Sustainment Group improves change awareness and engagement with contentgroup

Capability Acquisition and Sustainment Group boosts change readiness over 2 years with Contentgroup

The Capability Acquisition and Sustainment Group (CASG), a branch of the Australian Defence Department, faced a significant challenge in communicating major reforms to its 5,000 employees. There was a lack of awareness and understanding of the changes, with staff unable to connect them to their daily work. contentgroup was engaged to develop and implement a strategic communication and stakeholder engagement strategy to address this.

contentgroup embedded a five-person team that established new, targeted communication channels, including a weekly business bulletin, a bi-annual newspaper, and a redesigned intranet. The strategy used storytelling to emphasize the need for change and its benefits. The success was validated by research from the Australian National University, which found employees developed a better understanding of the changes, felt less resistant and anxious, and showed higher levels of workplace engagement.

Capability Acquisition and Sustainment Group