Case Study: Westwing scales localized ecommerce content with Contentful

Westwing scales localized commerce across 20 languages with Contentful

Westwing, a European home goods retailer, faced challenges with its slow and labor-intensive custom CMS, which made building localized web experiences difficult. This system required extensive manual development and created an inconsistent editorial interface, hindering the company's growth into new markets. To overcome this, Westwing turned to the vendor Contentful for its composable content platform.

By implementing Contentful, Westwing gained a scalable, headless CMS with modular content models and localization features. The solution streamlined workflows, allowing marketers to reuse content and stage promotions without developer help. Results included supporting over 20 languages and 30 markets, significantly faster publishing times, and the ability to efficiently schedule campaigns. Contentful enabled structured, sustainable growth for the company.

Westwing