Case Study: Red Bull Music Academy achieves 3x faster site launches and streamlined editor collaboration with Contentful

The Red Bull Music Academy accelerates the development process with Contentful

The Red Bull Music Academy (run technically by agency Yadastar) runs 100+ events and campaign micro‑sites each year that often need rapid, highly custom launches. Their legacy CMS constrained front‑end innovation and forced editors to rely on developers to edit JSON content, while ad‑hoc workflows made user access and collaboration slow and error‑prone.

Yadastar adopted Contentful, using its REST API and strict content/presentation separation alongside an AngularJS front end, plus a simple editor and content‑modeling UI and role‑based access control. The result: sites now launch in about one third of the time, teams can build bolder interactive designs, editors self‑serve without developer help, and project access and contributions are easy to manage.

Red Bull Music Academy

James Singleton

Web Developer