Case Study: Teehan+Lax accelerates content creation and e‑commerce for Krush with Contentful

Teehan+Lax deploys Contentful to manage content creation on lifestyle marketplace Krush

Teehan+Lax was hired to build Krush, a social shopping app for action-sports and lifestyle brands that needed a way for creatives to publish rich editorial, photos and video without technical overhead. Faced with a 90-day deadline and the complexity of features like large-media uploads, authentication and later e-commerce requirements, the team chose between building a custom CMS or adopting a hosted solution to avoid costly edge-case development.

They implemented Contentful as the content platform, giving non-technical editors an intuitive interface and a modular content model that could be extended for inventory and sales without refactoring backend code. This approach streamlined multi-device content delivery, saved weeks of development (about three weeks on e-commerce and roughly six weeks overall), and produced a scalable, easy-to-use CMS with a robust API that let the team focus on UX and app features.

Teehan+Lax

David Gillis

Partner, Teehan+Lax