Case Study: Ruggable achieves faster, more personalized ecommerce campaigns with Contentful

Ruggable boosts conversions 25% with Contentful

Ruggable, an ecommerce company specializing in washable rugs, faced a challenge with its previous technology that lacked editorial capabilities, making planned and unplanned updates difficult and high-pressure, especially for events like Black Friday. This ecommerce-centric system prevented efficient campaign execution and required significant developer support for manual changes.

By implementing the Contentful Composable Content Platform and its Launch app, Ruggable empowered its content team to build and schedule promotions without developer intervention. The solution from Contentful also integrated with Lilt for localization and utilized Contentful Personalization. The results included a 25% increase in conversions, a 7x increase in click-through rates, and the ability to build new landing pages with just three people in four weeks.

Ruggable