Case Study: Playboy achieves scalable, multi-device real-time publishing and streamlined asset management with Contentful

Playboy relies on Contentful to offer entertainment and lifestyle advice to million-strong audiences

Playboy, the 60+-year-old global media brand known for its Rabbit Head logo and a digital network reaching over 50 million users monthly, needed a new CMS that wouldn’t lock editors into a page‑centric workflow. The editorial team sought a platform that could deliver content across devices, apps and languages, manage a growing archive of hundreds of thousands of media assets, and enable reuse of content without maintaining multiple versions.

Playboy chose Contentful’s API‑first, headless CMS to separate content from presentation, provide one-click publishing to all sites and apps, and streamline asset handling (including video embeds and on-the-fly image optimization). The change delivered real‑time, centralized publishing across platforms, faster, more flexible content modelling and workflows, simplified media management, and a high‑availability service with continuous support.

Playboy

Rachel Melville

Senior Director, Product Management