Case Study: Pets Deli achieves 51% higher conversions with Contentful Personalization

Pets Deli increases Black Friday conversions by 51% with Contentful

Pets Deli, a direct-to-consumer pet food company, struggled to deliver personalized content at scale, especially during high-traffic events like Black Friday. Their existing tools created bottlenecks by over-relying on developer resources. To address this, they turned to Contentful and specifically utilized Contentful Personalization.

The solution involved implementing Contentful's no-code personalization tool, which allowed marketers to easily build and deploy dynamic, segment-specific content. This integrated seamlessly with their existing tech stack. By using Contentful Personalization to tailor pricing and promotions, Pets Deli achieved a 51% increase in conversion rate and a 10% decrease in bounce rate during their Black Friday campaign.

Pets Deli