Case Study: Personio achieves a 46% increase in homepage conversions with Contentful Personalization

Personio boosts homepage conversions by 46% with Contentful

Personio, an HR software company, faced the challenge of scaling its marketing to resonate with a growing and diverse customer base that now included everything from small businesses to large enterprises. They needed a way to deliver personalized web experiences tailored to the specific needs of each segment, which led them to implement Contentful Personalization.

Using Contentful's platform, Personio created dynamic homepages and tailored social proof like testimonials based on a visitor's business size and industry. This solution drove significant increases in engagement and conversions. Specifically, Contentful helped Personio achieve a 46% increase in homepage conversions, a 62% uplift in contact form conversions, and a 26% increase in conversions from inbound leads.

Personio