Case Study: Oroton boosts speed to market and product discovery with Contentful

Oroton moves 6x faster with Contentful and boosts product discovery 9%

Oroton, an Australian luxury retailer, faced lengthy development cycles that prevented its ecommerce team from quickly launching and adapting the digital experiences its customers expected. To overcome this challenge, Oroton turned to the vendor Contentful, adopting its composable content platform to gain the agility needed to compete effectively.

By implementing Contentful, Oroton established a modular structure with reusable content models, which gave its marketing team the freedom to create and edit content without constant developer support. This solution from Contentful resulted in a 6x faster speed to market for new campaigns and a 9% uplift in product discovery, significantly improving both operational efficiency and the customer experience.

Oroton