Case Study: On achieves scalable content-driven commerce with Contentful

On drives 40% direct-to-consumer sales with Contentful

On, a Swiss performance sportswear brand, faced the challenge of a rigid ecommerce system that could not convey its brand storytelling, hampering its ability to create a content-led digital experience. To address this, they turned to the vendor Contentful and its composable content platform.

By implementing Contentful, On gained a scalable system to unify its content and commerce operations. This allowed them to launch a redesigned website with a new design system, democratize content creation across teams, and efficiently localize content for 40 countries. The results included increased customer engagement and time on site, with over 40% of sales now coming direct-to-consumer.

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