Case Study: Nasty Gal achieves 3x faster content updates and frees developers to innovate with Contentful

Nasty Gal -Taking ecommerce to the next level with Contentful

Nasty Gal is a fast-growing, LA-based ecommerce brand that attracts over 5 million monthly visits. As the business scaled, they struggled with CMSs and a brittle workflow that relied on static HTML: content creators couldn’t update sites and apps easily, so developers were stuck doing manual, time-consuming updates across languages and platforms.

Switching to Contentful gave them a modular content model and an editor-friendly interface, letting the content team publish autonomously while developers focused on prototypes and tooling. The change sped up content updates threefold, enabled reusable, cross‑platform/localized content, and supported integrated commerce experiences like Lookbooks.

Nasty Gal

Gareth Ballester

Sr. Web Developer