Case Study: MYOB achieves faster deployments and higher conversions with Contentful

MYOB boosts deployments 50x with Contentful

MYOB, a provider of business management solutions in Australia and New Zealand, faced challenges with a fragmented content ecosystem. Their content was spread across multiple disconnected systems, which slowed down updates, created a inconsistent customer experience, and hindered their SEO performance. To address this, they turned to the Contentful composable content platform.

By implementing Contentful, MYOB consolidated five separate content systems into a single, unified platform. This gave content teams autonomy to build pages quickly and freed developers to focus on more valuable work. The solution led to a 50x increase in monthly deployments and significantly improved web performance, boosting their average search ranking. Furthermore, using Contentful Personalization, MYOB achieved a 25% increase in conversions for small business products.

MYOB