Case Study: Intuit Mailchimp achieves faster, no-code content updates with Contentful

Mailchimp evolves its knowledge base and frees its teams with Contentful

Intuit Mailchimp worked with Contentful after a hard-coded CMS slowed its marketing site, requiring technical skills and developer support to update content. The old setup wasted engineering time and made even small changes, like FAQ updates or typo fixes, take much longer than they should.

Contentful helped Intuit Mailchimp launch a streamlined knowledge base and marketing site using a five-template architecture, enabling non-technical teams to manage content directly. The result was a seamless rollout, faster fixes, and a major productivity boost: typo corrections that once took 10–20 minutes became nearly instant, and marketers could create new pages without engineering help.

Mailchimp

Brett Belcher

Knowledge Base Content Engineer