Case Study: Kraft Heinz boosts engagement and conversion with Contentful

Kraft Heinz boosts engagement 30% and conversions 78% with Contentful

Kraft Heinz, a major consumer packaged goods company, faced the challenge of modernizing its outdated digital technology to cut through the noise and create more engaging, consumer-centric experiences across its 200+ brands. It partnered with Contentful, adopting its composable content platform to gain the agility needed for this transformation.

Contentful provided the flexible foundation for Kraft Heinz's new digital approach, enabling teams to build and reuse content quickly for omnichannel delivery. This solution empowered marketers and led to highly personalized campaigns. The results included a 30% increase in consumer engagement for some brands and, in one case, a 78% increase in conversion rates, demonstrating significant measurable impact.

Kraft Heinz