Case Study: KFC boosts digital sales and unifies global content with Contentful

KFC boosts digital sales 43% with Contentful

KFC faced the challenge of maintaining outdated and inconsistent digital experiences across its global markets due to hard-coded, market-specific websites. These were costly to update, leading to a slow, less-modern ordering experience for customers. To modernize and unify its brand digitally, KFC partnered with the composable content platform Contentful.

By implementing Contentful's user-friendly, headless CMS, KFC established reusable content models that balanced global brand consistency with local market flexibility. This solution allowed markets to efficiently manage and customize content for websites and mobile apps. As a result, KFC saw a 43% year-over-year increase in digital transactions, with Australia specifically achieving a 50% increase in digital sales, while also streamlining operations and setting the stage for further digital channel expansion.

KFC

Ashley Travis

Sr. Director of Digital Experience & Product Growth at KFC Global