Case Study: IDP Education boosts conversions and unifies 60+ websites with Contentful

IDP Education redesigns 60+ websites in 3 months with Contentful

IDP Education, a global leader in study abroad services, faced fragmented digital operations and brand inconsistencies. Their content was spread across multiple CMS platforms and regions, making management difficult and hindering scalability. To address this, they turned to the Contentful composable content platform.

By implementing Contentful, IDP consolidated its content into a centralized, modular system. This allowed for efficient brand refreshes across dozens of websites and empowered regional teams with localization features and user-friendly workflows. Using Contentful's AI Actions for tasks like translation further streamlined operations. The results included unified branding, improved efficiency, and measurable gains in organic traffic and year-over-year conversion rates.

IDP Education