Case Study: The British Museum achieves 3-4x faster digital product development with Contentful

How the world's busiest museum builds digital products faster

The British Museum, a public institution founded in 1753 that manages around 8 million objects and welcomes millions of visitors each year, needed to support dozens of curation teams producing diverse digital experiences—audio guides, interactive displays, websites, and traveling exhibitions. That scale and variety exceeded traditional CMS capabilities, creating a requirement for a single, platform-agnostic content hub, a customizable editing app, and support for new presentation channels.

By adopting Contentful, the Museum built a central content hub with a flexible, team-tailored editing interface that feeds all channels and projects. This approach enabled teams to launch initiatives three to four times faster, adopt new frameworks and technologies easily, integrate external collaborators, and reduce overall management overhead.

The British Museum