Case Study: HARTING unites content and commerce to scale multilingual experiences with Contentful

HARTING builds multilingual commerce experiences across 19 markets with Contentful

Harting, a provider of industrial connection technology, faced a fragmented customer journey and operational inefficiencies due to a split between its monolithic CMS and SAP commerce system. This disconnect created duplicated work across 20,000+ SKUs and prevented personalization. To overcome this challenge, Harting partnered with vendor Contentful to implement a composable commerce solution.

By using Contentful as a headless CMS to unite its content and commerce, Harting built a single front end that streamlined operations. The solution enabled the company to develop and deliver personalized, multilingual campaigns across 19 markets. As a result, over 100 team members can now efficiently manage content, and Harting is positioned to achieve its ambitious revenue targets, having launched a fully integrated MVP in just six months.

Harting