Case Study: Grays achieves a frictionless ecommerce experience with Contentful

Grays updates content in hours with Contentful

Grays, Australia's leading online auction platform, struggled with a rigid, custom-built CMS that made it difficult to deliver timely and targeted content across its diverse B2B and B2C customer base. This created a poor digital experience and lengthened the buyer's journey. To modernize, Grays turned to the Contentful platform.

By implementing Contentful, Grays gained a flexible content infrastructure that empowered its marketing team. The solution enabled the creation of five on-brand, division-specific homepages and allowed for quick, independent content updates—reducing update time from weeks to hours. Using features like scheduled publishing, Contentful helped Grays automate processes, improve site relevance, and scale operations without increasing headcount.

Grays