Case Study: FIBA enhances global fan engagement with Contentful

FIBA cuts content updates to under an hour with Contentful

FIBA, the International Basketball Federation, faced challenges with an outdated, rigid content management system that hindered its ability to deliver timely and accurate digital experiences across multiple platforms and languages to its global audience. To address this, they partnered with the vendor Contentful and the solution partner SQLI.

By implementing Contentful's composable content platform, FIBA streamlined its workflows, achieving faster content updates and reliable delivery, especially during live events. The solution provided powerful localization features and integrations, such as with Cloudinary and AI-powered translation tools. This led to measurable improvements, including a balanced split between desktop and mobile web traffic, compared to a previous 80% mobile skew, indicating enhanced performance across all platforms.

FIBA