Case Study: Brookfield Zoo Chicago improves mobile visitor experiences with Contentful

Brookfield Zoo Chicago saves 5 hours a week with Contentful

Brookfield Zoo Chicago faced significant challenges with an outdated legacy CMS that hindered its lean marketing team from quickly updating content and effectively delivering it to mobile devices, which accounted for 85% of their web traffic. This made it difficult for visitors to access essential information like maps and event schedules, prompting the zoo to seek a new solution from Contentful.

With the help of Contentful, Brookfield Zoo implemented a modern, headless CMS that decoupled content from design, allowing for centralized management and reuse of content across web and mobile. This solution, which included an integration with Algolia for search, resulted in a vastly improved mobile experience and significant efficiency gains. The zoo now saves approximately 5 hours per week on content updates, providing an estimated $10k in annual productivity value, and can adapt event-related content in near real-time.

Brookfield Zoo Chicago