Case Study: wir eltern achieves streamlined editorial workflows and platform-agnostic publishing with Contentful

AZ Medien simplifies its editorial workflows with the Contentful CMS

AZ Medien's flagship parenting title, «wir eltern» — Switzerland's largest German‑language magazine with about 270,000 monthly readers — struggled with a legacy CMS that forced a very basic online design and slow, error-prone editorial workflows. Editors had to manually copy from PDFs, use a single rigid article type, and spend up to 15 minutes prepping each image, which limited visual storytelling and frustrated the team.

By partnering with Edenspiekermann to implement Contentful, AZ Medien adopted flexible content types, a markdown editor, native image processing and a Kaltura video integration, all delivered via an API. The result was faster, platform-agnostic publishing, centralized content creation, dramatically simplified asset workflows, easier third‑party integrations and a more engaging, visually rich reader experience.

wir eltern

Florian Helfrich

Online Team Lead