Case Study: Audible sparks listener imagination with Contentful

Audible boosts conversions by 20% with Contentful

Audible, a premium audio storytelling company and subsidiary of Amazon, faced a challenge with its rigid, monolithic CMS. This system required developer intervention for any content updates, which stifled creativity and collaboration for its marketing teams and delayed the launch of new digital experiences. This situation led them to seek a solution from Contentful.

By implementing Contentful's composable content platform, Audible gave its creative teams no-code autonomy within a structured framework. The solution enabled faster content creation, cross-functional collaboration, and easy integration with analytics tools. As a result, Audible launched 19 regional blogs, achieved a 20% increase in conversion rates on optimized pages, and successfully executed a global brand refresh with consistent localization.

Audible