Case Study: The Social Element achieves streamlined content planning and faster approvals with ContentCal

The Social Element - Customer Case Study

The Social Element, an international social media management agency founded in 2002, was struggling with a spreadsheet-based content planning process that left approval status unclear, created version-control headaches, and forced teams to chase feedback over email across multiple countries and time zones. To streamline this, they adopted ContentCal, using the platform’s live calendar and Approval Workflows to replace ad-hoc spreadsheets and siloed communications.

ContentCal implemented a centralized, live-updating calendar with integrated Approval Workflows and collaboration tools, so teams can see required actions, track approvals, and capture feedback in one place. The move eliminated admin-heavy spreadsheets, saved valuable time, increased productivity and visibility across teams, removed ambiguity from the planning and approval process, and improved control and overall content quality.

The Social Element

Lisa Barnett

Innovation and Content Director