Case Study: Colt Technology Services streamlines approvals and saves hours with ContentCal

Refining and perfecting the approval process

Colt Technology Services, a B2B network and voice connectivity provider behind the Colt IQ Network, struggled with a slow, clunky marketing platform that made creating, approving and publishing social media content laborious and hard to collaborate on. To address this, Colt Technology Services turned to ContentCal and its Approval Workflows to simplify and speed up their social media processes.

ContentCal implemented streamlined workflows, drag-and-drop scheduling and a clearer approval process that saved the team hours and reduced time spent on scheduling and approvals, while improving collaboration and agility. ContentCal’s ongoing support and regular updates further enhanced the tool’s value, making approvals simpler and quicker and helping Colt Technology Services manage its large LinkedIn audience more efficiently.

Colt Technology Services

Jake Potter

Global Social Media Manager