Case Study: OST Marketing achieves faster client approvals and a streamlined content workflow with ContentCal

OST Marketing - Customer Case Study

OST Marketing is an award-winning social and digital media agency that was struggling with a fragmented content workflow: planning in Excel and Google Docs, approvals via email that “could take days,” and manual copy‑and‑paste scheduling through Hootsuite. To simplify approvals and centralize processes the agency adopted ContentCal, using features such as Approval Workflows and Instagram publishing to replace spreadsheet calendars.

ContentCal linked OST’s planning, approvals and publishing into a single platform, giving the team a clear visual interface, a “single source of truth,” and consistency across the agency. The change eliminated double handling and chasing approvals, removed the risk of errors when transferring assets, replaced Hootsuite and spreadsheets across the business, and helped OST Marketing pick up new clients in 2017. ContentCal’s Approval Workflows were cited as a key driver of these operational efficiencies.

OST Marketing

Lloyd Palmer

Senior Account Manager