Case Study: Myeloma UK achieves timely, accurate COVID-19 communications with ContentCal

Myeloma - Customer Case Study

Myeloma, the UK charity supporting people with the rare blood cancer myeloma, faced an urgent communications challenge when the COVID-19 crisis raised the stakes for accurate, timely external messaging. Digital Marketing Manager Emma Pellegrini needed a clear, collaborative structure for remote working, so she turned to the ContentCal platform to centralize planning and control of social communications.

ContentCal provided a central, collaborative system with Approval Workflows for stakeholder sign-off, Category Tags to balance COVID-19 and business-as-usual posts and analyze engagement by category, and a Content Hub to capture and share ideas. These tools gave Myeloma greater visibility across the team, faster review and approval of critical content, and the ability to measure which message types resonated with their audience, enabling more timely and accurate communications.

Myeloma