ContentCal
15 Case Studies
A ContentCal Case Study
Molly Moodie Media, a social media agency, was spending too much time building content plans in Google Docs and spreadsheets, then copying approved posts into separate scheduling apps. This workflow caused version-control problems, scattered communication, and administrative overhead. To solve this, they adopted ContentCal’s content planning and publishing platform, using features like Calendar View to centralize work.
ContentCal streamlined planning, feedback, approvals and publishing in one app — with drag-and-drop scheduling, Category Tags to balance messaging, and Approval Workflows to ensure sign-off — so the team could edit in-context and manage every client calendar from a single place. As a result, Molly Moodie Media reports saving at least 2–3 hours per client per week, improving client relationships and internal collaboration, and freeing time to take on new business.
Molly Wright
Founder