Case Study: Beckie Coupe achieves joined-up social planning and maximised content value with ContentCal

Maximizing the investment in social content

Beckie Coupe, founder of Infinity and a social media trainer and agency, struggled with fragmented tools and processes—using Hootsuite alongside spreadsheets and Trello—which made it hard to join up content planning and scheduling or to build a reusable content library. Seeking a more visual, intuitive scheduler that preserved control over content quality, Beckie evaluated options and turned to ContentCal.

ContentCal provided a single platform for backlog ideas, calendar placeholders, a content library and a Re‑Use Post workflow, plus drag-and-drop planning and post previews. As a result, Beckie reports that posts now take less time to schedule, planning is joined-up and simple, and her team can more easily repurpose high-performing content to improve consistency and efficiency using ContentCal.

Beckie Coupe

Beckie Coupe

Founder