ContentCal
15 Case Studies
A ContentCal Case Study
LifeLabs, the R&D and blockchain company behind LIFEtoken, LIFEwallet, LIFEcard and LIFEPaaS, was struggling with time-consuming native publishing across multiple social networks and poor team alignment while working remotely. To address these challenges, LifeLabs adopted ContentCal’s social content planning and publishing platform to centralize workflow and improve collaboration.
Using ContentCal gave the team a bird’s-eye view of upcoming posts, removed the need to jump between channels, and made edits and approvals simple—saving the creative and marketing team hours per week. As a result, ContentCal helped LifeLabs produce higher-quality content, grow its social presence, and expand its user base across major social platforms.
David Pugh Jones
Chief Marketing Officer