Case Study: Mobility achieves more efficient content operations and better SEO results with contentbird

Mobility - Customer Case Study

The customer, Mobility Genossenschaft, a market-leading Swiss car sharing company, faced challenges with an undefined content strategy, which led to inefficient production and difficulties in team communication and focus. They partnered with Contentbird to implement its content operations software and strategic planning tools to address these issues.

Contentbird provided a structured platform for planning and workflow management, which centralized their operations. This solution enabled the team to work more efficiently, create content from single stories to improve SEO and reach, and better inform management. The results included managing over 5000 content pieces and achieving noticeably better outcomes, with the team now able to pursue a well-defined content strategy.

Mobility

Guido Zehnder

Head of Marketing Communications