Case Study: mds. Agency group GmbH boosts content production and reach with contentbird AI Assistant

mds. Agency group GmbH - Customer Case Study

The customer, mds. Agency group GmbH, faced a significant challenge in the time-consuming process of creating blog articles and social media posts, which was taking up too much of their team's resources. Their goal was to increase the speed, volume, and quality of their content while making the process for their brand ambassadors more efficient. They turned to the vendor, Contentbird, and its AI Assistant product to address this.

Contentbird's AI Assistant provided a solution that saved the team time and infused more creativity into their work. The results included the ability to work faster, digest text more easily, create better hooks for LinkedIn, and produce a greater volume of content. While specific KPIs were not yet being measured through Contentbird, the agency reported that the increased creative output and larger content volumes across various channels helped them attract more attention to their brand, which had a positive impact on lead generation.

mds. Agency group GmbH

Alexandra Feigl

Head of New Business and Content Management