Case Study: Kronen Zeitung improves content marketing operations with contentbird

Kronen Zeitung - Customer Case Study

Kronen Zeitung, a major Austrian newspaper, lacked any content marketing strategy, team, or structured processes prior to summer 2021. The organization had no in-depth knowledge or defined goals for content marketing. Seeking to improve the handling of both internal and client projects, they turned to Contentbird for a solution, utilizing their Digital Content Marketing Academy for training.

Contentbird provided the necessary structure and knowledge through its academy and operations software. This enabled the Kronen Zeitung team to bring concrete proposals to customers, significantly improving project planning, workflows, and client collaboration. The team now manages over 5,000 content pieces efficiently, achieving greater transparency, productivity, and customer satisfaction.

Kronen Zeitung

Harald Dragan

Content Marketing